Teaming up with Logitech again, we prepared a fun, light CG
piece to highlight their best-selling Slim Folio iPad case
with integrated keyboard. As a lifestyle piece, we used their
wonderfully bright branded color palette, instead of building
an environment, allowing full focus on the product.
This piece received over 28k views on YouTube.
As with most of our projects that involve a CG “choreographed” combination of camera and product moves, a greyscale playblast is a great visualization tool, to help with pacing, shot selection, narrative and overall timing, before applying surfaces or scene lighting.