Kaiser-Permanente
Medicare Open EnrollmentAiring nationally in 8 major markets
during open enrollment
periods, we teamed up with
HERO Marketing to produce,
shoot, composite and distribute
over 350 versions of this DRTV
spot. The campaign ran for 3
years, with revised content,
from year to year.
Graffects: Art Direction, Motion Design, Composite
Agency: HERO Marketing
Production Company: Spots Films
Sound Design/Edit/Mix: Soundbyte, Inc.
Color: Baco Bryles
Working with 3 preliminary concepts and backed by research findings that steered us to a setting, color palette and talent guidelines, the final approach to the campaign was based on the idea of a knowledgable senior, presented in a bright, modern, Kaiser Permanente facility. All filming took place in the affluent neighborhood of Encino, in the San Fernando Valley of Los Angeles.
A collateral online resource piece that helps new and potential KP members decide which plan is right for them and how to enroll.
