Medicare Open Enrollment

Airing nationally in 8 major markets

during open enrollment

periods, we teamed up with

HERO Marketing to produce,

shoot, composite and distribute

over 350 versions of this DRTV

spot. The campaign ran for 3

years, with revised content,

from year to year.

live action shoot & composite - DRTV


Graffects: Art Direction, Motion Design, Composite

Agency: HERO Marketing

Production Company: Spots Films

Sound Design/Edit/Mix: Soundbyte, Inc.

Color: Baco Bryles

Working with 3 preliminary concepts and backed by research findings that steered us to a setting, color palette and talent guidelines, the final approach to the campaign was based on the idea of a knowledgable senior, presented in a bright, modern, Kaiser Permanente facility. All filming took place in the affluent neighborhood of Encino, in the San Fernando Valley of Los Angeles.

A collateral online resource piece that helps new and potential KP members decide which plan is right for them and how to enroll.