Georgia-Pacific
Commercial Product ModelsTasked with creating a virtual pantry
of the most current commercial
products, which could then be
used in product sales videos,
we created exploded views
and a view of the complex
inner workings, for dramatic
effect. The models were
also used in brochures and
sell sheets as they were
high enough resolution.
Model and environment builds, look-development and composite.
Model Render Gallery
Much of the modeling was all done by carefully measuring each product, with calipers, then translating each of the many measurements taken into a CAD program. Upon completion of each model, materials and lighting where then added based on the final need.
The images below are photorealistic CGI environments we created. The product models were then added to these environments for seamless changes, when a product is upgraded resulting in much more budget friendly revisions.
Initially, as a proof of concept, we took a high res still of a woman from a previous shoot in a real washroom and created an entirely new CG washroom with all newly updated products. She was color corrected to match. The only thing real in the shot on the right, is the woman.
