Georgia-Pacific
Commercial Product ModelsGraffects developed more than 40 photorealistic CG product models for Georgia-Pacific, creating a reusable virtual library for videos, product demonstrations, brochures and sales materials. We also built complete environments, exploded views and internal product visuals designed to make updates and new product variations faster, more flexible and more cost-effective.
Premium Collection
A live-action introduction to Georgia-Pacific’s Premium Collection concludes with a 3D product sequence showcasing the coordinated dispenser line, its refined finishes and consistent design language across the collection.
enMotion Dispenser Visualization
These 3D animations showcase the enMotion touchless towel dispenser in multiple color and finish options. Rotating views highlight the exterior design, while exploded animations reveal the internal dispensing mechanism and the engineering behind its controlled, single-sheet delivery.
Model Render Gallery – Scroll to view full-resolution images
Each product was meticulously measured and rebuilt as a highly accurate 3D model, capturing both its exterior form and internal mechanical detail. Materials, lighting and rendering were then developed specifically for each final image or animation.
These photorealistic CGI environments were designed to showcase Georgia-Pacific’s product line. By placing separate 3D product models within each scene, updated products could be swapped in easily, allowing for faster and more cost-effective revisions.
As a proof of concept, we placed a high-resolution still from an earlier shoot into a completely new CGI washroom featuring Georgia-Pacific’s updated products. The woman was color-corrected and seamlessly integrated; everything else in the final image was created in 3D.
