Container Platform

Hewlett Packard Enterprise

A 2d motion piece highlighting the new HPE Container Platform, which is

a Kubernetes-based software solution that brings the agility & efficiency

benefits of containers to a wide range of enterprise applications – running

on bare-metal or virtualized infrastructure, on any public cloud, and at the edge.




2d Motion/Composite

Client: GB Films/HPE

Utilizing existing HPE branding assets, Graffects designed, animated and composited all the elements in the piece, in parallel with the product launch, to ensure a technical, yet concise message was delivered to the desired audience.

Working on a 5-week production schedule, two completely unique, standalone pieces, comprising 8 minutes worth of video content, were completed.



Previsualizations – Early storyboard frame passes, working out composition, content and messaging.