Commercial Product Models

Georgia Pacific

Over several years, we were asked to create a virtual pantry of the most

current commercial products, which could then be used in product sales videos.

Each video had “stopping points” where product callouts and featured

details could be easily be read. Exploded views offered a view of the

complex inner workings, for dramatic effect. The models were also used in

brochures and sell sheets as they were high enough resolution.

 

 

 

Graffects: Model builds and look-development

 

 
 
 
We also provided seamless CGI product lockups with camera moves, that integrated into the live action footage for a beautiful product spot.
 
 

Model Render Gallery

Much of  the modeling was all done by carefully measuring each product, with calipers, then translating each of the many measurements taken into a CAD program. Upon completion of each model, materials and lighting where then added based on the final need.

 

The images below are photorealistic CGI environments we created. The product models were then added to these environments for seamless changes, when a product is upgraded resulting in much more budget friendly revisions.

Initially, as a proof of concept, we took a high res still of a woman from a previous shoot in a real washroom and created an entirely new CG washroom with all newly updated products. She was color corrected to match. The only thing real in the shot on the right, is the woman.