Commercial Product Models

Georgia Pacific

We were asked to create a virtual pantry of the most current

commercial products, which could then be used in product

sales videos. Exploded views offered a view of the

complex inner workings, for dramatic effect. The models

were also used in brochures and sell sheets as they were

high enough resolution.

Graffects: Model builds and look-development


We also provided seamless CGI product lockups with camera moves, that integrated into the live action footage for a beautiful product spot.

Model Render Gallery

Much of  the modeling was all done by carefully measuring each product, with calipers, then translating each of the many measurements taken into a CAD program. Upon completion of each model, materials and lighting where then added based on the final need.


The images below are photorealistic CGI environments we created. The product models were then added to these environments for seamless changes, when a product is upgraded resulting in much more budget friendly revisions.

Initially, as a proof of concept, we took a high res still of a woman from a previous shoot in a real washroom and created an entirely new CG washroom with all newly updated products. She was color corrected to match. The only thing real in the shot on the right, is the woman.