Commercial Product Models
Georgia Pacific
Over several years, we were asked to create a virtual pantry of the most
current commercial products, which could then be used in product sales videos.
Each video had “stopping points” where product callouts and featured
details could be easily be read. Exploded views offered a view of the
complex inner workings, for dramatic effect. The models were also used in
brochures and sell sheets as they were high enough resolution.
Graffects: Model builds and look-development
Model Render Gallery
Much of the modeling was all done by carefully measuring each product, with calipers, then translating each of the many measurements taken into a CAD program. Upon completion of each model, materials and lighting where then added based on the final need.
The images below are photorealistic CGI environments we created. The product models were then added to these environments for seamless changes, when a product is upgraded resulting in much more budget friendly revisions.
Initially, as a proof of concept, we took a high res still of a woman from a previous shoot in a real washroom and created an entirely new CG washroom with all newly updated products. She was color corrected to match. The only thing real in the shot on the right, is the woman.
