Teaming up with Logitech again, we prepared a fun, light CG piece to
highlight their best-selling Slim Folio iPad case with integrated keyboard.
As a lifestyle piece, we used their wonderfully bright branded color
palette, instead of building an environment, allowing full focus on the product.
This piece received over 28k views on YouTube.
As with most of our projects that involve a CG “choreographed” combination of camera and product moves, a greyscale playblast is a great visualization tool, to help with pacing, shot selection, narrative and overall timing, before applying surfaces or scene lighting.