What is healthy?

Virginia Premier

Helping empower their customers reach their health goals with affordable plans and

personalized care, this piece was created with the tone of someone “talking to a friend.”

Conversational. With and abundance of stock footage and custom 2d motion graphics

to create a branded thread throughout that tied into the logo, in the end, these feel

good pieces delivered a clear message and very well received. 



 :60s, :30s, :15s and radio spots where also created and distributed to 30 stations,

in the Virginia region. 


Graffects: Creative, motion and compositing.

Agency: KERN