Launching their first gaming console in 2013, fresh off their
Kickstarter campaign, OUYA wanted a fun, provocative, animated
spot to announce the launch of their totally wide open gaming
system, allowing anyone to create their own games.
In addition to the launch video, we also helped design and animate some preliminary banner ad compositions and explorations.
Graffects: Creative Direction, 2d motion design
Animation: Tony Grillo
Agency: Odysseus Arms
An approval pass in the form of an animatic, helped the client understand pacing, camera moves and narrative, before fully fleshing out color and characters.