Launching their first gaming

console in 2013, fresh off their

Kickstarter campaign, OUYA

wanted a fun, provocative,

animated spot to announce

the launch of their totally

wide open gaming system,

allowing anyone to create

their own games.

character animation

In addition to the launch video, we also helped design and animate some preliminary banner ad compositions and explorations.

Graffects: Creative Direction, 2d motion design

Animation: Tony Grillo

Agency: Odysseus Arms


An approval pass in the form of an animatic, helped the client understand pacing, camera moves and narrative, before fully fleshing out color and characters.