OUYA
TantrumLaunching their first gaming
console in 2013, fresh off their
Kickstarter campaign, OUYA
wanted a fun, provocative,
animated spot to announce
the launch of their totally
wide open gaming system,
allowing anyone to create
their own games.
In addition to the launch video, we also helped design and animate some preliminary banner ad compositions and explorations.
Graffects: Creative Direction, 2d motion design
Animation: Tony Grillo
Agency: Odysseus Arms
An approval pass in the form of an animatic, helped the client understand pacing, camera moves and narrative, before fully fleshing out color and characters.