LogitechG Wireless - Social Media
Capping off a year-long build of a
“pantry” of models for the Lightspeed
Wireless Collection, we then collaborated
with the LT team to create a massive
social media campaign highlighting
the entire line.
The charge was to create a holistic campaign to establish Logitech G as the performance game-changer in wireless gaming— while driving holiday sales.
This was visually achieved by celebrating the product’s form with dramatic lighting, animation and product-focused framing, there was also a directive to “turn on” the lights, via a magic moment.
Wirelessness was accentuated via zero gravity movement, bounce float and a 360º articulation.