Logitech

G Wireless - Social Media

Capping off a year-long build of a

“pantry” of models for the Lightspeed

Wireless Collection, we then collaborated

with the LT team to create a massive

social media campaign highlighting

the entire line.

3d product build & composite

;

The charge was to create a holistic campaign to establish Logitech G as the performance game-changer in wireless gaming— while driving holiday sales.

This was visually achieved by celebrating the product’s form with dramatic lighting, animation and product-focused framing, there was also a directive to “turn on” the lights, via a magic moment.

Wirelessness was accentuated via zero gravity movement, bounce float and a 360º articulation.