Data's Journey
Western Digital
A heartwarming seasonal greeting produced for
Western Digital, this is a story about “Data” and
his journey to realize his full potential to thrive.
Graffects: Produced, Character Dev, Animation, Art Direction
Producer: Dylan Jones
Sound Design: Soundbyte, Inc.
Over 52K views on YouTube
Character Development – Early Looks
Style One
Early passes of the character were geared towards and ethereal, organic almost ghost-like character, truer to the abstract nature of data itself. There was also much more depth of field.
Style Two
In another evolution, we approached the character with even more personification and a familiar style that has a hard outline and some light shading and lot’s of graphic support elements.
Style Three
Another popular animation style we explored was more of a flattened look with no hard outlines and less expressive facial features. The environments were very “Seuss-ian” in their free flowing style.
