Tech CU
Bank Happily Ever After
A Silicon Valley Addy Award Winner, created by
Michael Patrick Partners, the wonderfully funny
Bank Happily Ever After campaign, encourages
consumers to question their current banking relationship
and consider a new one with TechCU.
Client: Michael Patrick Partners/TechCU
Producer: Dave Berg
The spots effectively communicated brand value in a way that resonated with the audience, without being preachy. Shot and produced in the SF Bay Area.
Binocular POV
Rotoscoping, tracking & compositing of signage in background monitors.
Rotoscoping, tracking & compositing of signage in background monitors.