Bank Happily Ever After

TechCU

A Silicon Valley 2016 Addy Award Winner and created by Michael Patrick Partners,

the wonderfully funny Bank Happily Ever After campaign, encourages consumers to

question their current banking relationship and consider a new one with TechCU.

The spot effectively communicated brand value in a way that resonated with the audience,

without being preachy. Shot and produced in the SF Bay Area. 

 

 

Graffects:

Compositing, rotoscoping and motion tracking

Producer:

Dave Berg

Color Grading

Baco Bryles

 

“The Breakup”

 

“Binoculars”

 

“Bad Bankers”