Western Digital


Client – Western Digital

Driving and controlling innovation over all their key technologies and their processes, Western Digital creates a Symbiotic Design that enables them to provide a holistic approach to the continued development and production of all their products, across the board. 
Teaming up with our partners at GB Films and Jones Digital Media, Graffects was brought on board to create some informational, integrated motion graphics and compositing of key visual information, to help bring the message across in an easily understood manner.  
Director: Andy Hill - Producer/AD: Cheryl Rosenthal - Design/Composite: Graffects

The piece was shot in a single day in Willows, CA at the beautiful Thunderhill Raceway. Along with a talented group of filmmakers, a stunt driver, a crane car, some GoPros, a drone and some searing heat, we applied the same symbiotic approach to the production, yielding some really spectacular results.