The Story of Symbiotic Design
Driving and controlling innovation over all their key technologies and their processes,
Western Digital creates a Symbiotic Design that enables them to provide a holistic
approach to the continued development and production of all their products, across the board.
Teaming up with our partners at GB Films and Jones Digital Media, Graffects was brought
on board to create some informational, integrated motion graphics and compositing
of key visual information, to help bring the message across in an easily understood manner.
Creative Direction, Motion Design, Tracking, Rotoscoping and Composite
Jones Digital Media
The piece was shot in a single day in Willows, CA at the beautiful Thunderhill Raceway. Along with a talented group of filmmakers, a stunt driver, a crane car, some GoPros, a drone and some searing heat, we applied the same symbiotic approach to the production, yielding some really spectacular results.