What is healthy?
Helping empower their customers reach their health goals with affordable plans and
personalized care, this piece was created with the tone of someone “talking to a friend.”
Conversational. With and abundance of stock footage and custom 2d motion graphics
to create a branded thread throughout that tied into the logo, in the end, these feel
good pieces delivered a clear message and very well received.
:60s, :30s, :15s and radio spots where also created and distributed to 30 stations,
in the Virginia region.
Graffects: Creative, motion and compositing.