It’s not enough anymore for brands to create good content. To stand out in a sea of millions of stories, brands need to also tell stories in shorter increments, with bite-sized videos. And those micro-moments—moments when people go online looking for recommendations for what to do, where to go, what to buy—are opportunities to connect through storytelling. We can help build that story for you.
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300 million accounts use Instagram stories, with one third of the most viewed stories coming from businesses. One in five stories gets a direct message from viewers. You have 10 to 15 seconds to show up to 300 million people your product or service: What would you like them to see that would boost conversions? Don’t forget to use links in your Stories to increase sales, generate leads and gain traffic.
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Today, more companies, brands and platforms are recognizing the value of integrating geotargeting into social media advertising campaigns. By specifically targeting a demographic based on location, companies experience increased returns on their social media advertising investments.
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Social media advertising is big business. How big? Total social ad revenue is expected to increase by 194 percent to reach $15 billion by the end of 2018, and more than half of that total will be mobile.
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Businesses on Instagram are now able to:
Schedule organic posts.
View public posts that they have been mentioned or tagged in.
View other business profiles.