Working with SF-based HERO Marketing, we were asked to create a series of spots for PLS, incorporating energetic motion graphics mixed with live action and upbeat music, to convey the energy of everyday life. The visual style was a muted mix of the branding of the company and treated “Instagram” type footage and parallaxed still imagery. Two versions were created, both in English and Spanish for 3 U.S. markets.
Sound Design: Soundbyte, Inc.
Graffects: Art Direction, Motion Design, Composite