Capping off a year-long build of a “pantry” of models for the Lightspeed Wireless Collection, with each being implemented into fully developed :30 – :45 standalone pieces throughout the year, we then collaborated with the LT team to create a massive social media campaign highlighting the entire line. Designed for Instagram and Facebook rollouts and other social media platforms, we also split out, deliverable elements for use in HTML 5, provided a very flexible array of assets, allowing for on-the-fly revisions to product callouts.
Graffects: VFX, Motion Design, Composite
Creative Strategist: Chris Perrins, Tim Hinson
Producer: Amanda Rivas