Client – HERO Marketing
Kaiser Permanente DRTV Open Enrollment Campaign
Airing nationally in 8 major markets during open enrollment period, we teamed up with HERO Marketing, to produce, shoot and composite over 350 versions of this DRTV spot.
Graffects – Motion Graphics, Art Direction, Composite
Creative – HERO
Sound Design: Soundbyte, Inc.
Shoot and Edit: Spots Films
Color Grading: Baco Bryles
Working with 3 preliminary concepts and backed by research findings that steered us to a setting, color palette and talent guidelines, the final approach to the
campaign was based on the idea of a knowledgable senior, presented in a bright, modern, Kaiser Permanente facility. All filming took place in the affluent neighborhood of Encino, in the San Fernando Valley of Los Angeles.