Whether it’s a full, live action shoot for a national
campaign for Medicare’s Annual and Special Enrollment
periods or a 2d motion explainer piece, we’ve got you
covered. We can write, produce and distribute all the
content and make sure you reach your intended audience.
Annual & Special Enrollment Periods
Working with 3 preliminary concepts and backed by research findings that steered us to a setting, color palette and talent guidelines, the final approach to the campaign was based on the idea of a knowledgable senior, presented in a bright, modern, Kaiser Permanente facility. All filming took place in the affluent neighborhood of Encino, in the San Fernando Valley of Los Angeles.
These pieces ran for 3 years, nationally, adjusting verbiage yearly. We delivered and trafficked over 300 custom spots, managing VO recordings, contracts and versioning for all.
Working with stock imagery and branding assets, this piece effectively conveys the message, without a labor intensive live action shoot, that the budget would not support.
The concept of bringing a paper brochure to life, was the directive on this piece. Again, working with stock imagery and branding assets, provided by Kaiser, this is a step by step guide to enrollment.
Inter Valley Health
A not-for-profit Medicare centric company that offers health plans to members in Southern California. This piece was shot on location and features an actual IVHP employee, explaining the process of enrollment.