Georgia Pacific – Product Models

Client – Georgia Pacific

We were tasked with creating a virtual pantry of the most current products, which could then be used in product sales videos by creating stopping points for callouts to further detail features of the product. Exploded views of the product, showing all the pieces and parts were also used for dramatic effect. 
Other uses of the models included integration into photorealistic environments showing a particular product in it’s intended real world setting.

We also provided seamless CGI product lockups with camera moves, that integrated into the live action footage for a beautiful product spot.

Much of  the modeling was all done by carefully measuring each product, with calipers, then translating each of the many measurements taken into a CAD program. Upon completion of each model, materials and lighting where then added based on the final need.
cmp_gp_models_phase1_v01agp_models_phase1_v01 copy

The images below are photorealistic CGI. In the image directly below, product models were created and then added to existing stock imagery backplates for seamless changes, when a product is upgraded.
gp_breakroom_comp_v01 gp_breakroom_comp_v03
In the examples below, we took a high res still of a woman from a previous shoot in a real washroom and created an entirely new CG washroom with all newly updated products. She was color corrected to match. The only thing real in the shot on the right, is the woman.

Washroom Proof Woman