G29 Driving Force – Logitech


Client – Logitech

Step into the driver’s seat with G29 Driving Force, the definitive sim racing wheel with realistic force-feedback, helical gearing and pedal feel. A favorite project of ours from 2015, the objective was to dramatically show how real the effect of the gaming wheel was, as compared to driving an actual car.
Creative – CG: Graffects
Sound Design: Harmony Machine.
Producer: Dave Berg

Early development and concepting called for an indoor test track environment, revealing a long tunnel and Formula One cars revving engines for a race. Eventually they were replaced by more of a stock car. The camera dramatically sways between the inside of an actual cockpit to a racing simulator. All environment and character development were created in-house.
G29 Mood BoardG29 Final Board