Step into the driver’s seat with G29 Driving Force, the definitive sim racing wheel with realistic force-feedback, helical gearing and pedal feel. A favorite project of ours from 2015, the objective was to dramatically show how real the effect of the gaming wheel was, as compared to driving an actual car.
Early development and concepting called for an indoor test track environment, revealing a long tunnel and Formula One cars revving engines for a race. Eventually they were replaced by more of a stock car. The camera dramatically sways between the inside of an actual cockpit to a racing simulator. All environment and character development were created in-house.