A heartwarming Seasonal Greeting produced for Western Digital,
this is a story about “Data” and his journey to realize his full
potential to thrive. He wanders through the streets alone, lost and
without purpose when he comes across a beacon of light down an alley.
A place where Data, like him, fulfill their potential.
Graffects: Produced, Character Dev, Animation, Art Direction
Producer: Dylan Jones
Sound Design: Soundbyte, Inc.
Over 52K views on YouTube
Character Development – Early Looks
Early passes of the character were geared towards and ethereal, organic almost ghost-like character, truer to the abstract nature of data itself. There was also much more depth of field.
In another evolution, we approached the character with even more personification and a familiar style that has a hard outline and some light shading and lot’s of graphic support elements.
Another popular animation style we explored was more of a flattened look with no hard outlines and less expressive facial features. The environments were very “Seuss-ian” in their free flowing style.