Data's Journey

Western Digital

A heart warming Seasonal Greeting produced for Jones Digital Media

and Western Digital, this is a story about “Data’s” and his journey to realize 

his full potential to thrive. He wanders through the streets alone, lost and

without purpose when he comes across a beacon of light down an alley.

A place where Data, like him, fulfill their potential. 







Graffects: Art Direction Produce, Composite 

Character Dev/Animation: Tony Grillo

Over 12K views on YouTube

Character Development – Early Looks

Style One

Early passes of the character were geared towards and ethereal, organic almost ghost-like character, truer to the abstract nature of data itself. There was also much more depth of field.

Style Two

In another evolution, we approached the character with even more personification and a familiar style that has a hard outline and some light shading and lot’s of graphic support elements.

Style Three

Another popular animation style we explored was more of a flattened look with no hard outlines and less expressive facial features. The environments were very “Seuss-ian” in their free flowing style.