Client – Range Life Creative/Michael Patrick Partners
A Silicon Valley 2016 Addy Award Winner and created by Michael Patrick Partners, the wonderfully funny Bank Happily Ever After campaign, encourages consumers to question their current banking relationship and consider a new one with TechCU. The spot effectively communicated brand value in a way that resonated with the audience, without being preachy. Shot and produced in the SF Bay Area.
Producer: Dave Berg – Color Correction: Baco Bryles