Bank Happily Ever After
A Silicon Valley 2016 Addy Award Winner and created by Michael Patrick Partners,
the wonderfully funny Bank Happily Ever After campaign, encourages consumers to
question their current banking relationship and consider a new one with TechCU.
The spot effectively communicated brand value in a way that resonated with the audience,
without being preachy. Shot and produced in the SF Bay Area.
Compositing, rotoscoping and motion tracking